Our Brands
The Life Fitness Family of Brands is comprised of six distinctively different brands that combine to provide opportunities for everyone to be active.
At Life Fitness, our mission is to provide solutions that get the world moving and help people lead active and healthy lives.
Hammer Strength performance-based strength equipment provides challenges and results for elite athletes.
Detailed attention to exercise science has created one of the world’s most trusted and effective fitness equipment brands.
SCIFIT products are “Prescribed for Progress” for people recovering from an injury or exercising for the first time.
ICG specialises in the design, manufacture and programming of award-winning, premium indoor cycling equipment.
Additional Brands
Life Fitness New Zealand is also the NZ Distributor for Keiser, Escape and Ziva products, as well as our own brand, Pursuit.
For over 40 years, Keiser has been changing the way people of diverse ages and abilities exercise, while helping to improve their performance and quality of life.
Committed to functional training, Escape works with clubs to deliver the best possible exercise experiences; the company encourages both fitness professionals and their clients to ‘Escape Your Limits’ – a mentality that is the foundation of every Escape Fitness offering.
Our aspiration is to create a suite of products, content, and digital solutions that travel beyond functionality to inspiration, equipping athletes and enthusiasts with the means to achieve greatness.
Introducing Pursuit.
In Pursuit of total body fitness either at home or at the gym.