HFA Show

Our Life Fitness NZ sales and marketing team recently attended the HFA Show in Las Vegas. Life Fitness / Hammer Strength, the global leader in commercial fitness equipment exhibited their latest cardio, strength and digital fitness solutions.

Cardio Highlights

The new Symbio ultra-premium cardio series was on display for attendees to experience the Symbio Runner, Symbio Incline Elliptical, Symbio Switch Cycle and Symbio Recumbent Cycle. Premium health clubs and luxury hotels have selected the Symbio to offer exercisers the ultimate in multi-sensory fitness experiences. Each product features meticulous engineering working seamlessly with the versatilities of the human body to craft workouts as unique as the individuals using the machines.

The new Life Fitness IC3 was on display. This cycle completes the line-up for Indoor Cycles and offers an entry-level cycle with unbeatable value and impressive performance. The IC3 Indoor Cycle includes a WattRate® LCD Computer, WattRate® Power Meter, and Magnetic Resistance, setting a new standard for affordability.

Strength Highlights

Built to a higher standard, Hammer Strength® is committed to performance excellence. As strength training continues to evolve, so does the Hammer Strength line-up. At HFA, Life Fitness / Hammer Strength launched three new pieces: the Pendulum-X Squat, the Super Fly and revisions to the Multi-Squat. Each machine follows Hammer Strength’s philosophy of creating functionality through simplicity and purity of motion to deliver the most effective strength training experience.

Also in display was the brand new Life Fitness Inclusive Cable, inclusive functional cable training that engages every muscle group and every body. The inclusive cable will be available to order in late 2025.

Digital Highlights

Our team got to engage with the newly launched Facility Connect®, which simplifies equipment management and streamlines operations and service. It delivers actionable insights for facility owners and managers, with features like real-time software updates, equipment usage data and personalisation of Life Fitness cardio equipment.

Visitors will gain hands-on experience with the Connect System to bring their strength equipment into the digital age, communicate seamlessly with members, and promote trainer-client relationships.

Like what you see? Reach out today!

📞 Call: 07 849 3364

📧 Email: sales@lifefitness.co.nz