Flex Fitness Takapuna is great example of a gym that understands the exact market demographic they are wanting to attract. Even though it is a Flex Fitness branded gym, their equipment selection and interior design has a slightly different spin.

Situated in the centre of a highly competitive market, the focus has been designed around strength and conditioning. With no group fitness options, limited cardio machines and limited general space, we have made the strength area 80% of the gym floor space.

We worked alongside gym owner/operator Haldane and Flex Fitness Head Office to design a practical flow to accommodate the specially selected Hammer Strength equipment needed for the target demographic and how they train.

Having a number of Hammer Strength training equipment qualifies this gym as an Official Hammer Strength training facility. It has more Hammer Strength pieces per square metre than any other gym in New Zealand. Flex Fitness is an example of how attention to detail and a clear focus on their point of difference can make such an immaculate and effective training facility for the lifting community.