Flex Fitness Botany
The gym at Flex Fitness Botany was using an existing building but with a clean slate in the form of a rectangle.
We learnt about the local demographic and potential growth opportunities within the surrounding suburbs and together with Flex Fitness Head Office we worked on a design with wow factor.
We designed a space that caught your attention as soon as you stepped through the doors, maximising the space to give the perception of a large space, catering for small group training and first time users through to sports specific athletes.
We achieved this through product placement and a spacious flow through the functional training area at the front of the club, complete with turf to create a playful energy. The flow continues through to the 24 pieces of Hammer Strength equipment highlighting and athletic and strength and conditioning zone.