Anytime Fitness Rotorua had purchased a new building across the road from the existing gym and was in need of a re-invention. Life Fitness NZ Key Accounts Manager, Nick Cheesman worked extensively with the owner Ric Boyd on this project. The owner wanted to make the new gym a standout amongst the Anytime Fitness group and grow the business.

Over the course of several extensive consultations we understood their business as well as they did. Research was undertaken to highlight what areas and demographics could be identified as the best potential for overall growth, we spoke to members and ran a survey and came up with the information together. Doing this allowed us to have a more focused understanding of what we needed to achieve in the space, mainly creating more functional space but keeping some of the old things that worked well in the old club.

By starting on the gym floor first, allowed us to work the space best in achieving our goals for growing the business. When looking at maximising the space, while considering the already large membership base they intended to grow upon, we needed to open up the idea to a new bathroom layout. We changed the
large private spaces to smaller shower spaces, where members could still get changed comfortably, to allow more bathrooms to be added.

By doing this it meant we needed to create a space to get ready, so this is where we created a shared space for male and females to do their hair and makeup. A space where its all set up with hair dryers, mirrors, bag hooks, benches, and everything members need to comfortably get ready.

In the first week of opening the club superseded their expectations on new memberships and we exceeded our expectations with having more members in the club at any one time. The icing on the cake was the club went on to win club of the year. This same model now is what we replicate in all new Anytime Fitness gyms throughout NZ.