We’re Life Fitness For A Reason

Helping people live healthier lives is what we do, and the devotion to that goal starts with our employees.

Life Fitness is the global leader of the fitness industry. Our commercial, professional and home fitness products have a reputation for being durable, reliable and on the cutting edge of both technology and design. We’re proud of our nearly five decades of experience and our history as a fitness industry pioneer, but there’s more to it than that.

The culture at Life Fitness revolves around what our products stand for—active and healthy living. Gym bags are just as common as coffee mugs at our global headquarters outside of Chicago, and at our nine other offices worldwide. Our product showrooms double as employee gyms. Group workouts are a staple of the lunch hour.

The best way to know everything we can about our fitness products is to use them. Promoting a healthy lifestyle is easier if we practice what we preach.


 Life Fitness New Zealand

Advance Fitness Distribution, trading as Life Fitness, have been leading the New Zealand fitness equipment market for six years. Our managing directors, Shane and Amanda Verhoeven, purchased Life Fitness in 2010, and have been dominating ever since.

Life Fitness has grown from a 2-man team working out a third bedroom in a family home, to having 20 full-time staff members in a brand new purpose-built distribution and production facility with office and showroom spaces.

The world renowned equipment brand, Life Fitness, is the mother brand for Advance Fitness with increasing demand for this product in New Zealand.

Thanks to a global network of support and resources at our fingertips we are able to deliver unparalleled service to you.

Other key brands include Hammer Strength, SCIFIT, Keiser, ZIVA, and Pavigym.


 Our Mission

Our mission is to be the first choice for fitness equipment in the commercial and consumer markets in New Zealand and the Pacific Islands by delivering outstanding customer service and high-quality product.

Other key brands include Hammer Strength, SCIFIT, Keiser, ZIVA, and Pavigym.

 

Shane_Verhoeven_Managing_Director

Shane Verhoeven

Managing Director

Amanda-Verhoeven_Managing_Director

Amanda Verhoeven

Managing Director

Shaun-Beamsley-Install-Technician

Lucy Lloyd-Barker

General Manager

Nick_Cheesman_Sales_Manager_Northern_Territory

Nick Cheesman

Sales Manager – Northern Territory

TK_Te_Kata_Refurb_Technician

TK Te Kata

Refurb Technician

Shaun-Beamsley-Install-Technician

Shaun Beamsley

Install Technician

Rob-Downie-Service-Technician-Central-North-Island

Rob Downie

Service Technician – Central North Island

Rory-Chesham-Operations-Manager

Rory Chesham

Operations Manager

Nathan_Clarke_Sales_Manager_Southern_Territory

Nathan Clarke

Sales Manager – Southern Territory

Chris-Field-Electronics-Technician

Chris Field

Electronics Technician

Shayne-Jordaan-Install-Technician

Shayne Jordaan

Install Technician

Wayne-Eaton-Refurb-Technician

Wayne Eaton

Refurb Technician

Mike_Holcroft_Service_Technician_South_Island

Mike Holcroft

Service Technician – South Island

Steve-Grant-Service-Coordinator

Steve Grant

Service Coordinator

John_Nichols_Service_Technician_Lower_North_Island

John Nichols

Service_Technician – Lower North Island

Ross-Allen-Service-Technician-Upper-North-Island

Ross Allen

Service Technician – Upper North Island

Jack-Hunter-Parts-Coordinator

Jack Hunter

Parts Coordinator

John_Nichols_Service_Technician_Lower_North_Island

Ben Sat

Inventory Control

John_Nichols_Service_Technician_Lower_North_Island

Lili Jiang

Administration Support