FIRST-YEAR INCREASE IN NEW MEMBERSHIPS
When a struggling gym closed in his hometown of Mumbai, Vijay Thakkar saw an opportunity to open his own state-of-the-art workout facility.
“In India, fitness centers aren’t all that popular and gym owners typically aren’t very knowledgeable about how to get people excited about working out,” said Thakkar.“ My number one goal was to get people engaged about keeping fit, and bring innovation and the latest fitness technology into the club.”
48 Fitness facility became the premier gym in Mumbai only one year after opening. The 10,000 sq. ft. gym boasts nearly 1,000 members and is attracting an average of 75 new members each month.
SEE 48 FITNESS
"People want entertainment built into their workout routine and LFconnect is the ultimate innovative solution"
— Vijay Thakkar, 48 FITNESS
CONNECTING WITH MEMBERS
Thakkar encourages members to set fitness goals and track workout results with the LFconnect app, which interacts with Life Fitness cardio equipment. During member orientation, a trainer or manager registers the exerciser with LFconnect, explains the benefits of the technology, demonstrates how they can personalize workouts and shows them how to set fitness goals.
“Users appreciate how their workout data is stored, the ability to customize their routines, and that they can aim for a certain level of fitness,” said Thakkar. “Setting goals through LFconnect is a great way to get people motivated about exercising.”
Exercisers aren’t the only ones that benefit from LFconnect technology. Thakkar, employs it to track the usage of Life Fitness equipment. And, the club bases staffing decisions on information received from member RFID cards used to access the facility and to sync with their LFconnect account. RFID technology provides detailed reports on when the most exercisers are entering the gym.
“We are able to rotate equipment (based on use), and that extends its life,” added Thakkar.“And by having data on peak hours at our club, we can make staffing adjustments to improve our business. The Life Fitness products offer so many features and benefits that help my fitness center operate at a higher level.”