IHRSA 2015: Experiences That Inspire
For IHRSA this year we wanted to think about more than just fitness equipment. We took inspiration from the experiences that come with exercising. The endorphins from running, the laughter of training with friends and using apps to compete against them.
With that idea we took four areas of fitness; group fitness training, outdoor exercise, fitness technology and performance training, and are highlighting them all at IHRSA. We’ll be showing off the action in all four areas through our live stream. Tune in here.
To continue inspiring fitness, we’re introducing two pieces of equipment. The Row GX Trainer, a cardio rower, and the new Explore Console with an intuitive QuickNav dial. These new equipment lines can be seen in the group fitness training and technology areas, respectively.
We’re also celebrating the introduction of Brunswick Billiards into the Life Fitness family on Thursday night. Billiards naturally fits the company because of our commitment to helping people lead active lives. To celebrate the new addition we’re bringing billiards legend, the “Striking Viking”, Ewa Mataya Laurence, to the booth to show off her skills.
You can get in on the action and see your social post on our Tagboard feed. Just use #LifeFitness on Twitter or Instagram and you’ll be featured! If you won’t be in Los Angeles, you can keep up with the action by following #LifeFitness on social media.