The 22nd Winter Olympic Games are set to be celebrated from February 7- February 23 in Sochi, Russia. This will be the first Olympic event that the Russian Federation will host and Life Fitness is excited to be a part of it. Life Fitness was chosen by the Sochi Organizing Committee (SOC) to be the official supplier in the fitness equipment category. The President and CEO of the 2014 SOC, Dmitry Chernyshenko and the Chairlady of the Board of Directors from Life Fitness exclusive distributor BB&B, Karina Malikova, signed the contracts in early December.
Packed planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.
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