The Life Fitness New Zealand Difference

The Life Fitness Difference


We are New Zealand's largest operator in the commercial fitness equipment market, and we are extremely proud of that as it speaks volumes for us as a business

Our brand is not just a logo, its a TRANSFORMATIONAL EXPERIENCE. 

It's a perception. It frames the way we do things and it transcends the product experience. It's the relationship we build between our business and our customers and exercisers.

It's the way your members feel when they see our brands in your facility.

Its the experience.

Be part of the journey.


We put your business first. We offer EXTENSIVE CONSULTATION to guide you through the LIMITLESS POSSIBILITIES and choices available for your business. We're here to help you take the steps needed to transform your business. 
We take the time to learn your business and values., We turn your vision and values into reality with business development, layout and equipment selection. All with an ultimate goal to maximise space efficiency to achieve maximum potential and point of difference in your market.
We provide innovative layout concepts, aligned with your commerical goalsto maximise member impact and facility performance.
Understanding that every business targets a different user is critical. That is why every single design and floor plan we create is UNIQUE to your business and goals.
We work in partnership with you so you are fit for the future.


We offer you a range of options to suit your requirements. Align your business with our world class equipment brands and harness the value to enhance your credibility in the market.


Life Fitness understands the realities of the commercial gym environment, and engineers equipment to suit this. The highest quality materials and components are used to acheive maximum uptime, a superior user experience and lasting durability. Life Fitness invests more in research and development than any other supplier in the industry.


Besides producing the most durable products in the industry, Life Fitness also has the most varied product offering. We have multiple lines to suit varying budgets from Life Fitness and Hammer Strength. We understand our customers all have different needs, that is why we offer a 4-tiered equipment ladder from Domestic right up to Premium options. 


Life Fitness leads the industry with our state of the art integration with web, TV, apps and customisable workouts for your members. For club management, we have the leading back-end monitoring systems, all in realtime and connected to Life Fitness support in NZ and worldwide.



We take the lead , so you don't have to. We have a dedicated project team that will be in regular contact with you throughout the entire process.


Our experienced Installation Team travel throughout NZ and will install and commission your equipment to the highest possible standards. With us, your project installation is seamless with every contingency expected, accounted for and mitigated. 


We understand that service is paramount to any successful relationship. Our experienced Service Technicians are based throughout NZ, plus we have a dedicated team at our Head Office in Hamilton. Our team work tirelessly to minimise your downtime. 

Life Fitness New Zealand are so much more than fitness equipment suppliers. 

We believe that you should work with people who not only understand where you are coming from, but instinctively know what you need to take the steps to build and grow your business.

Utilise our expertise in the fitness industry to build your dream with world-leading equipment.

When you partner with us, you're not only becoming a client, you're joining the Life Fitness team.


Are you looking for your local commercial or home equipment distributor?